Task 2: Generating ideas for graphic design products
P2, M1, D1 is assessed in this task.
Steel City Fest
1. Are you going for a range of genres?
2. Are you sticking to one genre?
3. *Make a decision now and write on your blog. Task 2: KTA 6. Steel City Festival Brief and Target audience*
4. *Copy the assignment brief but add the exact genre(s) that the festival will cover.*
5. *Create a mood board of the types of popular culture your audience will be interested in (Music, TV, magazines, places, clothes, cars, foods, films, video games).*
1. We now need to pin point our audience in terms
1. John Hartley (1987) suggested that media producers create 'invincible fictions' of their target audience.
2. Ien Ang (19910 similarly argued that all media producer create 'imaginary entities' of their target audience before creating a media product.
Steel City Festival would be a music event with an 80's rock theme.
Imaginary entity:My person is someone who enjoys a variety of rock, including rock from the 80's. They have they're own unique style with dark, gothic clothes and make-up with a sudden/certain splash of colour, heavily based on 80's rock fashion.The typical person who'd be into this music would either be an adult who was younger and a huge fan of this music in the 80s (so adults who used be a rocker-teenager) or a teenager who prefers older rock to most rock nowadays (so a young vintage rocker).
60, 000 people attending.
70% male, 30% female.
ABC1 Profile = 60%
Median Age = 25
1. Basically, this means that all media producers purposely create an imaginary audience
Must complete CDM and KTA 6.
Brand
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