Monday, 23 September 2013

KTA 3 and KTA 5: Textual analysis of graphic design products

Denotation - The literal meaning of an image or graphic
Connotation- The possible meaning of an image or graphic
Convention- The comment elements the audience expect to see in a certain medium or certain genre
Subcultures- Which 'group' is it aimed at?




The PULP CD cover is done in a way so that it will appeal to the target audience. PULP is most likely aimed at teenagers, possibly gothic fans, that's why the background is completely black, a dark gothic colour.

Body copy: The only pieces of text are on the back and partially at the very top on the cover. Most of the writing is in small print, apart from important elements, such as the bands name 'PULP' and the name of the CD 'Different class'.

Serif font,Sans Serif font, Drop Capitals and Cross Heads: The CD name Different Class is written in Serif font, which contrast with the band logo, which is written in Sans Serif font. The logo is most likely written in Sans Serif because it's usually thicker writing, making it stand out more. They are both written in Drop Capitals as, again, it makes them stand out more than if they were written in smaller/lower case letters. However, the band are more focused on making you remember the band name than remembering the CD name, that's why the CD name is written as a Cross Head, a subheading, so you still notice it, but the band logo stands out more.

White Space: PULP uses White Space to frame the picture on the cover, making the picture more eye catching and attracting your attention to it.

Mode of Address: The text for the cover is very simple and does not address the audience very much. They're focused on keeping most of the cover black/blank and avoiding having a lot of text.

Sell Lines/Slogans: PULP's CD might not have a slogan to promote but the title 'Different Class' can easily represent what the CD's about, saying that their band and music is a different class to most people. This can also be represented in the picture, with the contrast of the black and white imaged band in a coloured wedding picture.

Banners: The cover is black but the text is white. This makes it stand out against the black background.

House Style: Gothic, dark coloured style with lots of contrast in the text and picture.

Borders:






Body Copy:
Sans Serif font: The Sans Serif font text is quite ridged, almost a vintage computer/robot style, which goes with it being 'electronic' music.
Drop Capitals: All the text on the poster is written in Drop Capitals to make it stand out.
Cross Head: The Cross Head on this poster is 'Powered by Graphic DJ Plan', supplying information about the event organisers.
Mode of Address: The poster supplies basic information about the event, such as the price and date.
Banner: The poster has a dark background with contrasting white text over it.
Strap Lines: The Strap Line is "Graphicplan presents...", introducing the event and again giving information of who's organising the event.

The purpose of this graphic design is to advertise the event 'Electronic music festival'.
The format is set out in the style of a poster.
The content of the poster is mostly dark, with text about the event above and below a colourful graphic design depicting stereos.
The style is pop and quite punk-rockish, because that's the type of group of people they're trying to attract to the event, as the target audience for the event are people into punk-rock and pop.
The layout uses a large eye-catching with basic information that doesn't take up much of the poster, but still remains readable and informative.
Regulated bodies



Body Copy:
Serif, Cross Head and San Serif font: Subheadings, Cross Heads and information about the event are written in Serif font. 'Music' is written in large San Serif font to make it stand out more.
White Space: There's a white pattern along the top and bottom corners of the poster. This is possibly to make the background look more interesting and less plain.

The purpose of this graphic design is to advertise the 'Independent Artist Music Festival'.
 The format is a leaflet/flyer.
The content shows a black and white picture of a jumping guitarist (possibly a picture from one of their previous music events or a picture of someone who would be performing at that event e.g. one of the acts listed.)
The style
The layout has most of the text in small type so that it doesn't fill-up much of the flyer. The only pieces of text that is written in large type is the word 'Music' in the title and the date of the event, as they want those to stand out more as they want people to notice and remember them; what the event is about/involves and when it will happen.
The target audience are people who like the bands that have been listed at the bottom and people who enjoy electro-guitar music, as those are two things they want to show on the flyer.




Body Copy:
Serif font: All the text is written in Serif, however the title/name of the event is in larger letters to the rest of the text, so it's still more noticeable than the rest.

The purpose of this graphic design is to inform people of 'Music Mix Live 2012'.
The format is a poster/leaflet.
The content is a colourful, shiny back ground and graphic of a disco ball with the title over it and banners with other information about the event on it.
The style is funky disco feel...
The layout shows a large picture in the centre which takes up most of the poster, with the title in large text whilst the rest of the information and associated businesses logos are small and places in the corners.
The audience targeted are people who like the acts listed and people who enjoy lively party pop music.




The purpose of this graphic design is to act as an image for an album cover.
The format is an album cover.
The content is a surreal collage of images with no text apart from the band name and album name which has been worked into the image.
The style is surrealistic which reflects the mood of most of the songs on the album.
The layout shows a collection of people and famous faces stood closely together with the Beatles stood in the centre. Most of the figures are quite colourful but The Beatles in the centre are the most colourful to make them stand out more to make them the focus.
The target audience is probably artistic people or people who enjoy surrealism and out-of-the-norm items.




The purpose of this graphic design is to be a logo to represent the piano service company Wiesinger Music.
The format is a simple letter logo.
The content could be described as an illusion, as the letters W and M have been made to look like the keys on a piano.
The style, whilst the logo is clever and creative, as the rest of the writing is a basic sans serif font, creating a simple image.
The layout shows the logo styled like a piano. The writing is in white and the rest of the image is black, creating a contrast that represent the colour of keys on a piano.





Starter revision: A logo should represent a company, and create a brand. Should be simple and eye-catching. It needs to be smart and creative to reflect what the company is about. Possibly colourful to make it more noticable. Should also convey a message.
Headline should should be at the top of a poster in bold.
C words to remember - Convention and conatation.



Under my analysis, none of these graphic design advertisements break any of the ASA codes. Only if any of the bands listed aren't actually appearing at the event, which would be misleading, I can't see any issues with them.

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