*Adverts should not cause offence.
*Adverts should not glorify alcohol, sexual activity, drug taking.
*Adverts should not cause harm to children.
*Adverts should not be misleading.
*Adverts should not give false information.
*The 'Snickers: Get some nuts!' adverts were banned in America because people complained saying that they felt the adverts were homophobic, due to the representation of a "non-masculine" male connoting homosexual stereotypes.
*Cheerios received lots of complaints and angry comments because their advert contained different race parents and a mix-raced child. They quickly had to ban comments on the video of the advert due to the ammount of racist and controversial comments. The advert was not banned, despite the controversy caused and and complaints claiming they found it offensive. Some believed the advert should have been banned for the safety and well-being of the child actor involved as some of the negative comments were directed at her.
*The 'Phones 4 You' halloween adverts received several complaints due to the scary nature of the horror themed adverts. Many said that they were being shown to early in the day. The Phones 4 You company argued that the adverts were aired just at the recommended time that 'age-restricted' adverts could be shown, but other people argued that adverts such as these should not be shown before the watershed (21:00/9:00pm).
*L'Oréal adverts have been targeted by the media on multiple occasions as people claim they use a misleading series of adverts, suggesting that the models in the adverts have their hair done professionally and are not the result of L'Oréal products.
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